Market Research Analyst

What does a Market Research Analyst do?
Marketing analysis is the study and evaluation of market trends. The goal is to determine what products a company should produce and how to sell them. Business strategies and tactics are reliant upon marketing analysis, which is applicable to all industries that distribute a product or service.

How do you prepare?
Someone who wants to work as a market research analyst must have at least a bachelor's degree, but a master's degree may be required for some jobs. Coursework should include business, marketing, statistics, mathematics and survey design.

What’s the pay like?
As a market research analyst in Iowa you can expect to earn approximately $47,821 a year, according to Iowa Workforce Development.

For more information
about careers in this field, click here
www.bls.gov/k12/help.htm.
Brought to you by Prosperity Eastern Iowa and the Dubuque Area Labor Management Council.
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